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March 09, 2004

Social Software

This started out as a comment on Adina Levin's blog, but it got long enough that I thought I would also post it here. Adina is reacting to Clay Shirky's thesis that the Dean campaign stalled because it's supporters spent too much time online and not enough out in the hustings. I don't think that is the problem with "social software." The problem, as I see it, is that it encourages the echo chamber effect, making it too easy for like minds to get together and tune out dissonance.

Having participated in the Clark campaign, including the online effort, I think there are stages in the evolution of an online community:

1. People who've felt like voices in the wilderness find others who share similar views. There is joy in finding each other.

2. They start a community that is inclusive, because they recall being excluded.

3. Later arrivals at the community don't have the same sense of exclusion/inclusion. They expect people to be on the same page.

4. Dissent becomes harder to voice, and those who are not 100% with the program spend less time in the community. The community voice narrows to a hard core.

5. The community becomes vulnerable to the echo chamber effect. They only allow positive feedback (and use a lot of exclamation points!!!)

6. The community's assessment of the situation becomes "ungrounded," departing significantly from reality.

7. Bad information leads to bad choices and defeat.

8. The bubble bursts, and the community returns to ground. It may retrench or it may dissolve.

Posted by rickheller at March 9, 2004 10:59 PM
Comments

Hello guys... This may or may not be the first time that I've been to your weblog; I've been to so many of them. Having a "centrist" weblog is an interesting concept. I am a staunch conservative, not a centrist, but I am a traditionalist conservative, who opposes the Iraq war, and many of the policies of the Bush administration.

This is an interesting blog.

Posted by: Aakash at March 9, 2004 11:46 PM

Welcome, Aakash. Taking a peek at your blog, I noticed you have some Ohio folks listed in your "Leaders" column, including our very promising Lt. Governor, Jennette Bradley.

I met Ms. Bradley at one of our local campaign events here in Columbus -- very nice person, very accomplished, articulate, with an intriguing mix of views on the issues. I sense she's kind of the rising star in the Republican party here -- perhaps a future governor?

Posted by: William Swann at March 10, 2004 08:43 AM

I don't think the "echo chamber" and "stifling of dissent" stages are necessarily inevitable. I think it has a lot to do with the nature of the community.

If we're talking about some sort of intellectual community, I think these stages are very likely if the commmunity is ideological. For my part, I don't find all that much mental stimulation in agreeing with everyone and patting each other on the back.

One thing that I like about centerfield is we're able to disagree, recognize good points that other people make, and keep the flaming to a minimum. If we have an ideology, at least to some extent it's an ideology that's "anti-ideological." I think there's some committment to what Richard Paul calls "strong-sense critical thinking," where you are digesting information and trying to figure out what's right, as opposed to "weak-sense critical thinking," in which you already think you know what's going on, and use that structure as a filter that explains outside events from that already hardened perspective. Weak-sense critical thinkers have ready-made interpretations for any event. Basically, it's the difference between having a falsifiable hypothesis or a non-falsifiable hypothesis.

I guess this CAN create an echo chamber, as wingnuts don't seem to find much positive reinforcement here. But this is at least to some extent tempered by posters' willingness to look at views from both sides and link to them here.

I don't want to start too much back-slapping, but in the time I've been posting, we've had visits from conservative folks calling us liberals in moderate clothing, as well as visits from liberal folks shocked that we can't see the basic evil in GWB.

I like to think that our ability to ruffle feathers on both fringes means we're doing something right.

Posted by: bk at March 10, 2004 09:17 AM

Oh, and Aakash? Please come again. I see a ton of value in participation from anyone who feels strongly about their viewpoints and wants to make a strong case. My take is that if someone feels strongly about something, then their perception HAS TO have some merit, even if we might disagree about exactly what that merit is.

I have no interest in crafting and shredding straw men. I don't think we've had anyone represent the conservative anti-war view here, so chime in if you want.

Posted by: bk at March 10, 2004 09:22 AM

That's one of the best short capsule descriptions I've ever seen on the ossification of orthodoxy in organizations of any type, a process I've witnessed over and over agian in community groups, political groups and administrations, and business hierarchies.

Posted by: Tully at March 10, 2004 11:29 AM

From my experiences with a local Dean group, I think your description of the process is spot on.

However, I don't necessarily think #7 ("Bad information leads to bad choices and defeat.") is inevitable or necessarily the cause of defeat. Every campaign has true believers. You should've seen the Kerry blog when he was down in the dumps in November, December. Lots and lots of disillusioned bitching.

Bad information could lead to not working hard (this definately happened in the Dean campaign) but it could be that the group simply isn't powerful enough to win at all. In which case it doesn't matter whether or not they have bad information -- the win or loss is out of the group's hands.

Posted by: Luke Francl at March 10, 2004 12:22 PM
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