A Weblog of Centrist Voices in American Politics
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A Weblog of Centrist Voices in American Politics | |
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December 17, 2003Centrist AdI was looking in our referrers, and noticed that one visitor came from a Google search for Centrist, for which Centerfield was the first entry. That's when I happened to notice this sponsored text ad: Centrist Voter?Even though I run an Independents For ___ web site that directly competes with this site, I am happy to point you all to any site that is targeting centrists. Google has managed to make online advertising pay by presenting ads that are extremely relevent to searches. They came up with a product, now known as Adwords, that allows users' search terms to trigger relevant text ads that appear onscreen to the right of the search results. It was similar to what another startup, Overture Services, was offering. Advertisers pay Google based on how many people click through to their site, allowing them to track effectiveness easily.I'd call that ad a direct hit. Posted by rickheller at December 17, 2003 12:27 AM Comments
Looks like we're #1 and #2 on Google for "centrist" -- the main site and the weblog. Just checked, and the weblog is also #1 on Yahoo. Posted by: William Swann at December 17, 2003 07:01 PMI'm pleased we're the big fish. Now we need to expand the pond. Posted by: rickheller at December 17, 2003 10:09 PM |
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