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November 11, 2003

Sensible Take on Media Bias

I've got a conservative co-worker that I've gone back and forth with on the alleged extent of "liberal media bias." I've spent a lotta breath on repeatedly suggesting to him him that the behavior of the media whether liberal or conservative is most always more than adequately accounted for by the media's own bias for getting good ratings and pleasing its audience.

I finally found someone who agrees with me, Tyler Cowen in his tech central station column, Media Bias Comes from Viewers Like You.

  Why do the major media sometimes slant to the left, and other times slant to the right? The answer is simple: viewers want them to. We look to the media for entertainment, drama, and titillation before objectivity. Journalists, to get ahead, must produce marketable stories with some kind of emotional slant, which typically will have broader political implications. The result: it looks like media bias when in fact journalists, operating in a highly competitive environment, are simply doing their best to attract an audience.

I'd go farther than Cowen and say that it's a phenomenon worthy of concern that news is now "entertainment first." But the more people who see that the media's overriding bias is titillation and pandering and not some political agenda, the better, so I'm glad the idea is getting some voice.

Posted by Brian Keegan at November 11, 2003 09:47 PM
Comments

I've argued for that very point, but I honestly think there's more to it than that. The farther up the "food chain" a journalist gets, the more he or she quits trying to appear unbiased. It's an ego thing.

Is the media biased? You bet! And while they may think they're playing to the market, they naturally assume their own views are mainstream and represent the market, whether they do or not. Where they don't represent the market, the assumption is that people who don't agree with them are stupid and need to be led to the correct way of thinking, whatever it takes.

That said, I'm much less concerned about blatant and obvious bias than I am about blatant dishonesty. Partisan editorialism masquerading as journalism will always be with us, because there is a market for it, both from the right and the left. But there's a big difference between editorialism, and the omission of facts and manufacturing of falsity. CNN's been noticably culpable in that regard, but NONE of the networks are innocent.

Posted by: Tully at November 11, 2003 10:46 PM

Here's a slightly different take that I've found useful:

http://rhetorica.net/bias.htm

Posted by: Erasmus at November 11, 2003 11:54 PM

Thankls for the link Erasmus, the content matches much of what I studied as a grad student regarding the academic view of media bias. I've felt it rung pretty true. The distressing thing I tended to run across in grad school along these lines of thought is that so many seemed to view the "every viewpoint is biased" thing as a liberation, as a jumping point into much left-wing "scholarship" that, for me, fell very flat. I found the people who delved deeply into deconstructionism became propressively more idiosyncratic, self-serving, and incoherent, and prone to relying on some variant of "every viewpoint is biased" whenever a dialogue didn't turn to their way of thinking. I'm putting this poorly, but maybe you know what I'm talking about?

Posted by: bk at November 12, 2003 09:19 AM
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